May 26, 2014
Fashion label Limedrop in the limelight
Designer Clea Garrick launched her label Limedrop in 2006 after finishing a Bachelor of Fashion Design at the Queensland University of Technology. Based on the concept of travel, the label endeavours to capture the essence of freedom, discovery and independence in their raunchy, contemporary designs. Limedrop’s use of bold silhouettes, electric digital prints and distinctive tailoring has been the standout design points of this label.
One of the more interesting strategies of the label Limedrop is their decision to open up a string of pop up shops over the past five years and designing each of the stores around the current collections. This approach has gained a great response from both the label’s fans and gained some fantastic fashion editorial praise, with the visiting German Vogue Fashion Features Editor naming Limedrop as one of her four top labels in Australia.
Other stand out press includes a television interview with Video Hits, a five-page spread in Desktop design magazine exploring the label’s print design, profile in Helmet Magazine, six-page spread in Spaces Magazine, multiple articles in frankie Magazine and appearances in Vogue, Yen, Oyster, Grazia and Shop Til You Drop.
Limedrop have also been part of the Melbourne Fashion Festival cultural program for the six years, and were winners in the Spirit of the Black Dress sustainability competition. The label also has strong ties with Melbourne Spring Fashion Week (MSFW), installing a visual merchandised window and creating the gift bags for all of the 2011 MSFW shows.
Limedrop collections have also been showcased internationally at Australian Fashion Excellence Showcase in London and Beijing 2012. Another excellent exposure opportunity for the label was participating in The Women in International Business Fashion Showcase in Dubai 2013 and at The Victorian International Business Women’s Fashion Showcase in Istanbul and Dubai 2014.
Looking to the future, Limedrop was also chosen for the Fashion Futures Global Mentoring Program in 2012 for a mentoring program from Judy Coomber, current general manager for Peter Alexander and former merchandise general manager for Myer.
Limedrop is set to open their first flagship store in the iconic Nicholas Building on Flinders Lane in Melbourne in June 2014. The stand-alone store in the Nicholas Building is set to be a new chapter in the Limedrop story, proving that the Australian retail industry is alive and well.
You can visit the site, learn more about the label and at shop at: www.limedrop.com.au.